October is National Dental Hygiene Month

The American Dental Hygiene Association (ADHA) will air a series of radio ads on 99.1 FM, WNEW, in Washington, D.C., throughout the month of October.

  • 60-second clips that offer tips to the public on how maintain good oral and overall health from ADHA President Kelli Swanson Jaecks
  • shorter clips discussing National Dental Hygiene Month – importance of brushing, flossing, rinsing and chewing sugar-free gum
  • ADHA’s advocacy efforts
  • other ads that remind individuals to schedule an appointment with their dental hygienist

The 60-second ad spots will air each Monday and Friday morning of the month, with other ads running at various times throughout the day. In addition, Kelli Swanson Jaecks will be conducting a radio media tour on the morning of Oct. 2, 2014, on various stations around the country, including some nationally syndicated programs. Tune in to @WNEW in Washington,D.C., all month to hear how @ADHADOTORG is helping #DentalHygienists share tips to the public on #OralHealth


Dientes Sanos, Ninos Sanos

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MDAC, in partnership with United Healthcare, is launching a Spanish language multimedia campaign – Dientes Sanos, Ninos Sanos (Healthy Teeth, Healthy Kids) to educate people about the importance of oral health.

UnitedHealthcare is investing $25,000 in the campaign, which will enable MDAC to expand the campaign and reach more mothers.

Dientes Sanos, Niños Sanos will run from Sept. 15 through the end of November and will target Hispanic mothers between the ages of 18 and 34 who reside in Maryland. The campaign will include radio advertising on WLZL-FM (El Zol, 107.9) and transit advertising, as well as social media, media relations, community outreach and distribution of campaign materials including brochures and posters.

“Given the limited access to oral health care in the Hispanic community, it is essential that we reach out and provide information on how to prevent cavities and how to access care, especially for children. I am thankful that UnitedHealthcare chose to partner with us to increase the impact of this campaign,” said Margie Donohue, Executive Director of MDAC. “The goal of Dientes Sanos, Niños Sanos is to reduce oral disease among Hispanic children by increasing healthy behaviors and improving access to critically needed oral health care.” READ MORE


Dental Campaign Targets Latina Moms

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Ray Frager (September 16, 2014) – The Daily Record

The Maryland Dental Action Coalition and health insurer UnitedHealthcare are launching Dientes Sanos, Niños Sanos (Healthy Teeth, Healthy Kids), a multimedia campaign to educate Latina women with children about oral health. UnitedHealthcare is investing $25,000 in the campaign, which will enable MDAC to expand the campaign. According to the Maryland Oral Health Survey of School Children, 2011-2012, Latino children in Maryland are less likely to visit the dentist and more likely to lack dental insurance. Dientes Sanos, Niños Sanos will run through the end of November and will target mothers between 18 and 34 who reside in Maryland. The campaign will include radio advertising on WLZL-FM (El Zol, 107.9) and transit advertising, as well as social media, media relations, community outreach and distribution of campaign materials including brochures and posters. ARTICLE


 Latin Opinion Baltimore Newspaper

(September 23, 2014) Maryland Dental Action Coalition y UnitedHealthcare Lanzan una Campaña de Salud Bucal para Mujeres Hispanas Dientes Sanos, Niños Sanos para enseñar a las personas la importancia de la salud bucal.

UnitedHealthcare está invirtiendo $25,000 en la campaña, lo que permitirá que MDAC amplíe la campaña y llegue a más madres.

Según los Centros para el Control y la Prevención de Enfermedades (CDC, por sus siglas en inglés), las enfermedades bucodentales son las enfermedades crónicas más frecuentes entre los niños estadounidenses. Si no se tratan, estas enfermedades pueden causar dolor e infecciones, así como problemas para comer, hablar y aprender. Los niños de familias de bajos ingresos y minorías, especialmente los de origen hispano, presentan una incidencia desproporcionadamente elevada de mala salud bucal y tienen una mayor cantidad de caries no tratadas. Según la Encuesta sobre la Salud Bucal de los Niños en Edad Escolar de Maryland 2011-2012, los niños hispanos de Maryland son menos propensos a visitar al dentista y tienen menos probabilidades de tener seguro dental.

Dientes Sanos, Niños Sanos tendrá lugar desde septiembre 15 hasta finales de noviembre y estará dirigido a las madres hispanas de 18 a 34 años de edad que viven en Maryland. La campaña incluirá la difusión por radio en WLZL-FM (El Zol, 107.9) y publicidad en la vía pública así como en los medios sociales, relaciones con los medios, divulgación comunitaria y distribución de materiales de la campaña, como folletos y carteles. ARTICLE


Tips for a Healthier Halloween

Click here to download the flyer. Feel free to share this resource! Tips for a Healthier Halloween_final


10/10/14 CE Course Postponed

The CE course to be held on October 10, 2014 has been postponed. A new date will be announced soon.

Visit this page for more information on the course topics: The Human Papilloma Virus: How Will It Affect Your Practice & The Changing Landscape of Tobacco Products: “Vaping”, Smoking, and Chewing.


Second Year of Maryland Health Connection Insurance Marketplace Begins Nov. 9

BALTIMORE (Tuesday, Sept. 16, 2014) — The second year of Maryland’s health insurance marketplace for individuals and families begins on Nov. 9 when consumers will have access to a newly redesigned website that enables “anonymous browsing,” the ability to compare plans — without registering personal information — before enrolling. This feature is being launched earlier than originally planned to enhance the shopping experience for Marylanders.

Starting November 9, the redesigned exchange will be rolled out with a series of events, including a more intensive campaign of in-person assistance to help consumers and businesses during the upcoming season of open enrollment:

Nov. 9 — Anonymous browsing begins on MarylandHealthConnection.gov. Consumers can use the website to learn about available plans, get an estimate of financial assistance and begin comparing their health insurance options without having to enter personal information. This feature will continue throughout open enrollment.

Nov. 15 — The first HealthConnectNow! sign-up event will be held. About 25 sign-up events are being scheduled throughout Maryland — four times the number held during the first open enrollment. Details about times, dates and locations will be announced in the coming weeks.

Nov. 16 — The call center opens to take phone applications at 855-642-8572 (TTY 855-642-8573).

Nov. 17 — All authorized insurance brokers (producers) and navigators are able to complete enrollments through the website and also provide in-person consumer assistance.

Nov. 18 – All caseworkers at local health departments and departments of social services begin enrolling consumers through the website. Medicaid applications (currently completed through SAIL) will be directed through MarylandHealthConnection.gov.

Nov. 19 — Self-service enrollment through the website becomes available for the first time to the general public and all other stakeholders.

By going to the new and easier-to-navigate MarylandHealthConnection.gov website in mid-November, Marylanders can:

  • See new 2015 plans and compare prices.
  • Find out whether they are eligible for free or lower-cost health insurance.
  • Sign up for coverage that takes effect on Jan. 1 for all of 2015.

Visit this page to read more.